Steps for showing sites in Google Search:
For showing your site in Google search result takes too much
effort but here I am describing some important steps which are necessary for Google
Indexing.
Step 1 : Your site
should be crawled by Google bots.
Step 2 : Your site
should be indexed.
Step 3 : Your site should have high search rankings.
First of all you should know what is Crawling and Indexing?
Crawling and Indexing are two important initial processes
for web pages which results to sites being shown in search results. Being seen
by Google is important.
Ques: What is Crawling?
Ans: Search engine crawling is the process in which search
engine bots browse particular pages on the web. If you have a newly launched
site, the Google bot will have to crawl your site’s web pages to know of its
existence on the web.
Ques: What is indexing?
Ans: The bot’s job does not end with crawling. It must index the
pages too. Once a bot found a page by crawling, and then has to add the page to
the list of other crawled pages belonging to the same category. This process is
known as indexing. Search engines have an index of pages categorized in various
ways. These pages are not the pages from your website exactly, but a screenshot
of the pages as they were seen the last time they were crawled. These
screen shots are the cached versions of the pages.
Example: Indexing refers as the Index in the book which is
useful for searching particulars easily.
Processes behind this :
When a user enters a
search query in Google search, Google quickly goes through these indexes to
judge which pages are appropriate to return in results. With the help of
complicated mathematical algorithms, Google is able to decide where in the
search results each page should be returned. The accuracy of Google in
returning appropriate pages to users’ queries is what makes it such a huge
search giant.
NOTE: The cached page returned may not be identical to the
page that was recently changed on your website, however, when you add new
content and provide easy accessibility to search engines they will crawl and
index your pages over again in order to return the latest versions of your web
pages in search results.
These are important steps for showing your sites in Google result:
1. Google Webmaster
Tools Account: Create a Google Webmaster
Tools and a Google Analytics account. A Google Webmaster Tools account is the
most important one. Submit your site here. You can check Crawl Stats in Google
Webmaster.
2. Fetch as Google:
On Google Webmaster Tools you have the option to ask Google to crawl new pages
or pages with updated content. This option is located under the Health section
and is called Fetch as Google.
3. XML sitemap:
Sitemaps act as maps for the search bots, guiding them to your website’s inner
pages. You cannot afford to neglect this significant step toward getting your
site indexed by Google. Create an XML sitemap and submit it to Google in your
Webmaster Tools account.
4. Get Inbound Links:
Search engine bots are more likely find and index your site when websites that
are often crawled and indexed link to it. For this to work you need to build
quality links to your site from other popular sites.
5. Google+
Profile: Create a Google+ profile and
add a link to your site in the About section. Add posts to Google+ containing
links to your site. Since Google+ is a Google product the Google bot will pay
attention to these links. You will also benefit from building other popular
social media profiles for your website.
6. DMOZ.org:
Previously Google used data obtained from the DMOZ web directory, so webmasters
made a point of submitting their site to it. It is not a significant indexing
factor anymore but it still does not hurt to submit to it.
7. Clean Code: Make
the Google bot’s job of crawling and indexing your site easy by cleaning your
site’s backend and ensuring you have W3C compliant code. Also, never bloat your
code. Ensure there is a good text to html ratio in your website content.
8. Faster Site: Faster Indexing: Sites that are built to load quickly are also optimized for
faster indexing by Google.
9. Good Internal Link
Structure: Ensure that all pages of your website are interlinked with each
other. Especially if your site’s home page has been indexed make sure all the
other pages are interconnected with it so they will be indexed too, but make
sure there are not more than 200 links on any given page.
10. Good Navigation:
Good navigation will contribute to the link structure discussed above. As
important as navigation structure is for your users, it is equally important
for the fast indexing of your site.
11. Add Fresh
Content: Add quality content to your site frequently. Content of value attracts
the bots. Even if your site has only been indexed once, with the addition of
more and more valuable content you urge the Google bot to index your site
repeatedly. This valuable content is not limited to the visible content on the
page but also the Meta data and other important SEO components on the website.
12. Robots.txt: It is imperative that you have a robots.txt
file but you need to cross check it to see if there are any pages that have
‘disallowed’ Google bot access. This is a major reason that some web pages do
not get indexed.
13. Backlinks: Creating backlinks of your sites with many other
famous sites is also useful for your sites ranking.
